A Spring refresh is on the cards for LM Radio as it cements itself as a major player in the Gauteng Media Landscape.
On 1 September, LM Radio will launch its new daytime line-up, with the renowned Radio and TV Personality and F1-guru, Sasha Martinengo continuing to anchor the breakfast show from 06:00 to 09:00. He will be followed by the fresh and exciting talent of Sihle Ndlovu to take us to lunchtime. Sihle replaces the evergreen Errol Ballantine who leaves the station after several years of loyal service.
A major coup for LM Radio is the return of Radio Hall of Famer Brian Oxley, who will be re-joining the Gauteng team to anchor the 12:00 to 15:00 slot. Oxley is a veteran broadcaster with nearly 40 years of experience working at some of the top radio stations in the country. He replaces Tinky Pringle, who leaves the station after 10 years in the saddle.
Another familiar name and voice in Gavin Buckle will drive listeners home from 15:00 to 18:00.
In other changes, Paul Nell and Dennis East will also be leaving the station, while the Top 20 previously presented by Chris Turner, will be changed to a Top 10 hosted by Chris Daffy. Gavin K will host an additional 4 hours on a Sunday from 10h00 till 14h00, while LM Radio News will move to the top of the hour, with Sport on the half-hour.
LM Radio’s Head of Operations, Lyndon Johnstone, says the new daytime line-up will bring with it new imaging.
“LM Radio was built on the foundations of great music, and will continue to be synonymous with the nostalgic hits that listeners have come to love. Lots of work and investment has gone into making sure that the production elements and imaging are on a par with top radio stations around the world. The refreshed feel will combine the nostalgic music listeners are drawn to with the enhanced production elements of a world class team.
Johnstone says the focus for now is on Monday to Friday daytime. “We want to embed our weekday line-up, and then look to refresh our night-time and weekend line-ups in early 2021.
“I firmly believe in a phased approach of change so that we can take our current listeners along with us on the journey, while adding new listeners along the way,” says Johnstone.
It will still be the same great music, just in a shiny new wrapper.